Sales Intelligence Dashboard for SaaS Growth

Overview:
A SaaS company needed an internal tool for its sales team to better understand performance metrics, team KPIs, and client insights. We created a tailored Sales Intelligence Dashboard.

Our Approach:

  • Visualized sales pipelines and conversion tracking

  • Integrated CRM data and leaderboard for gamification

  • Enabled exportable reports for investors and stakeholders

Results:

  • Improved sales forecasting accuracy

  • Increased rep engagement via gamified stats

  • Helped leadership identify and resolve bottlenecks

Tools Used: React, Node.js, PostgreSQL, PowerBI Integration

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