Building a Customer Support CRM from Scratch

Overview:
A growing e-commerce brand approached us with a challenge — their support team was overwhelmed, and existing tools didn’t meet their workflow. We built a lightweight CRM from scratch to streamline the customer support experience.

Our Approach:

  • Built a ticket management system with smart categorization

  • Integrated live chat and email automation

  • Developed a knowledge base and auto-responder logic

Results:

  • 28% increase in customer satisfaction in 3 months

  • Support response time reduced by 50%

  • Automated 40% of repetitive queries

Tools Used: MERN Stack, WebSockets, Nodemailer, AWS

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